Your information, respected
Privacy Policy
Valerie Luxe Car Service LLC · Boston, Massachusetts · Last updated October 2026
Information we collect
- Booking details: your name, email address, mobile phone number, pickup and drop-off addresses, flight details and any instructions you give us for your ride.
- Payment details: processed securely by Stripe. Your card details go directly from your browser to Stripe — we never see or store your full card number.
- Communications: messages you send us by email, phone, text or WhatsApp about your booking.
- Quotes & unfinished bookings: if you start a booking or request a quote and do not finish, we keep the details you entered — your name, contact information, trip details and the quote — so we can hold the booking for you and follow up with you once about that quote. You can ask us at any time not to follow up, and to delete those details.
- Automated assistant & website forms: the chat on our "Own Your Own Booking System" page is an automated assistant. Messages you send there are processed by our AI provider and stored, and contact details you share in the chat may be used to respond to you and follow up. Messages sent through our contact form are kept with our booking correspondence.
- Driver applications: if you apply to drive with us, we collect the details on the application — including your driver's license number — and use them for hiring decisions.
- Hotel partners: contact details for the hotels and businesses we work with.
How we use your information
- To operate your ride: confirmations, dispatch, chauffeur contact, pickup updates and receipts.
- To respond to your questions and provide customer support.
- To follow up once about a quote or an unfinished booking you started.
- To respond to messages you send through our website forms and our automated assistant.
- To meet legal, accounting and safety obligations.
Text messaging (SMS)
- At online booking you may choose to receive text messages about your ride by checking the consent box on the booking page. Message types: booking confirmations, chauffeur details, pickup status updates (on the way / arrived) and reminders.
- Message frequency varies based on your bookings. Message and data rates may apply.
- Reply STOP at any time to opt out of text messages; reply HELP for help. You can also call us at 857-867-2519. Opting out of texts does not cancel your booking — confirmations will still be sent by email.
- Consent to receive text messages is not a condition of purchase.
- Mobile information and messaging consent will not be shared with third parties or affiliates for marketing or promotional purposes. We do not sell your personal information.
Sharing with service providers
- We share information only with the providers that operate our service, and only as needed to complete your booking and deliver your service:
- Stripe — processes card payments. Your card details go directly from your browser to Stripe; we never see or store your full card number.
- Twilio — delivers our text messages.
- Google — provides maps, address lookup and route calculation; the addresses you enter are sent to Google so we can find your locations and price your route.
- Anthropic — powers the automated assistant on our booking-system page; chat messages are processed by Anthropic.
- IONOS — hosts our website and our business email.
- Your browser's push service — if you turn on notifications, your browser's push service delivers them to your device.
- WhatsApp (Meta) — only when you choose to contact us there; that conversation takes place on WhatsApp.
- We may disclose information when required by law or to protect the safety of our passengers and chauffeurs.
Location data during trips
- While a trip is in progress — from when your chauffeur is on the way until the trip is complete — the chauffeur's device shares its live location so you can follow the car on your trip link.
- Location is collected only while a trip is in progress, not before or after. Trip location points are removed on the schedule in "How long we keep information" below.
Data security
- We use encrypted connections and reputable processors to protect your data.
How long we keep information
- Booking records (including receipts and invoices): 7 years, for operations, taxes and legal compliance.
- Quotes & unfinished bookings: kept with our business records so we can help you with future trips — they are not deleted automatically; ask us at any time and we will delete yours.
- Automated-assistant chat transcripts: 12 months.
- Driver applications from applicants who are not hired: 12 months.
- Trip location points: removed 90 days after the trip.
- Email delivery log: 24 months.
- Anonymous visit statistics: when you browse our website we record the page you arrived from (for example, a search engine or social media), the pages viewed, your device type and your approximate city, so we can understand how visitors find us. These statistics are kept for 90 days and are not linked to your name unless you later make a booking or create a coupon during the same visit.
Your choices
- You may request access to, correction of, or deletion of your personal information at any time by contacting us.
- One exception, stated plainly: records of completed trips must be kept for tax, accounting and legal compliance and cannot be fully deleted. Everything else is deleted on request.
- Contact: bookings@valerieluxe.com · 857-867-2519